AroMau

Olfactory exploration

Exploring perfumery through the unconventional lens of a flavor creator.

A lifetime of flavor creation and sensory work, turned toward experimental perfumery. I compose perfumes for curiosity, emotion and pleasure, and I keep finding ways to move a smell between the nose and the mouth.

No business. No briefs. Just creation.

Perfumes

What I make when nobody is asking

Perfumes composed by a flavorist, for curiosity, emotion and pleasure.

Contest entries

Mouillette d'Argent

Patchouli TectonicArousing Patchouli
Sillage Absolu Eau de IPA Voltage Viking Leather Vetiver d'Panzi MDELINA KUDUS Wish You Were Here Last Dance Nirvana Essence Pochita My Baby Canvas for Sassenach Voit Spirit 2025 Sirocco EDP

The collection

What I collect, and what keeps inspiring me

Materials I go back to again and again. Some are bottles, some are memories, one is three thousand years old.

Base

Cassis Base 345

A classic perfumery base: blackcurrant bud, a sulfur sparkle and dark fruit in one bottle. A lesson in how much a base can carry.

Natural

Ouds

Agarwood in all its moods: medicinal, barnyard, honeyed, smoky. No two oils smell the same, and that is the point.

Natural

Boronia

Tasmanian boronia absolute. Violet, tea, hay and a fruity glow. One of the rare naturals that works in a flavor and a perfume.

Molecule

Hedione

Transparent jasmine, more air than flower. It makes everything around it breathe.

Natural

Sandalwood

Creamy, milky, soft wood. The old Mysore memory everyone keeps chasing.

Natural

Ambergris

Salt, skin, tobacco and sea. Made by a whale, finished by the ocean.

Ancient recipe

Kyphi

The Egyptian temple incense: resins, wine, honey and raisins. Perfume and recipe at the same time.

Natural

Vetiver

Roots that smell of earth, smoke and grapefruit. Haiti, Java, Bourbon: each one a different soil.

Accord

Barnyard

Hay, horse and warm stable. The dirty notes that make a perfume feel alive.

Family

White blossoms

Jasmine, tuberose, orange blossom, gardenia. Creamy, indolic and a little dangerous.

Crossings

Where flavor met perfume, food, film and art

Projects where a flavorist was invited into rooms flavorists don't usually enter.

IFF

Fine Flavors

Flavors composed with the ambition and structure of fine fragrance.

Chef

Collaboration with Gray Kunz

Flavor work alongside one of New York's most admired chefs, where the bench met the kitchen.

Art

Visionaire No. 47: Taste

Twelve flavors printed as fast-dissolving strips, in a limited edition of 4,000 copies. Mine was POWER: the force of a big ocean wave, the sweat and adrenaline of big-wave surfing, on the tongue.

Film

Perfume: The Story of a Murderer

Avant-premières of the film made from Patrick Süskind's novel, a story told entirely through the nose.

Dinner

Scent dinner with Chandler Burr

São Paulo, Brazil

An evening built around perfume, with the scent critic and curator Chandler Burr. On the table: drinks inspired by Hermès' Un Jardin sur le Nil, a picanha sorbet, and L'Artisan Parfumeur's Piment Brûlant and Poivre Piquant taken apart and served as flavors.

Who is behind AroMau

Mauricio Poulsen

I built my career in flavors, with fragrance always within arm's reach: friends in the perfumery division, raw materials I wasn't supposed to find interesting, formulas I read the way other people read novels. AroMau is where those two worlds finally sit at the same bench.

In the flavor industry since 1992. Making perfumes for the joy of it.

Connect

Smell the world the same way? Let's talk.

Perfumers, flavorists, chefs, bartenders, chemists, writers, curious noses. If something here made you stop for a second, I'd like to hear about it.